During the analysis phase I examine not only the current market situation, but also the needs of the users, technical possibilities and the goals and requirements of the client.
The development of a clear product vision helps to keep the goals in view. A common process model and a roadmap help to translate the vision into reality.
User-centered thinking and sensitivity to design helps me develop digital concepts. Possible problems can thus be identified and solved at an early stage.
Modern digital products must not only look attractive, they should also be easy and intuitive to use and offer the user real functional added value.
Interactive prototypes make it possible to test and refine functions for potential errors. The knowledge gained flows directly into product development.
A high quality of realisation is crucial for the user experience. This requires not only expertise but also knowledge of current technologies and design trends.